It was an eventful week on the digital front, with several impactful SEO updates and collaborative project kickoffs. We kept each story short and sweet for you skimmers out there! Without further ado, here’s what we found to be the biggest news, so you may comfortably remain snuggled under a rock.

Don’t Give G+ the Cold Shoulder

Google has drawn a line in sand. Basically, if you ignore Google+, then Google will ignore you. And we wouldn’t want that! There are some fantastic features of Google+ that brands should be using to their advantage, including Hangouts on air, segmenting audiences by circles, and engaging in communities. Read the full article from AdAge here.

SeatMe, Seymour

Yelp has acquired SeatMe, the reservation service startup, for the grand amount of $12.7 million. SeatMe allows restaurant owners the opportunity to easily add an online reservation system onto their site or Facebook page. It also totes a few unique features, such as sending texts to customers when their tables are ready, or remembering a returning customer’s known allergens and seating preferences. What a perfect complement to Yelp’s platform.

Google Makes Segmentation & Analytics a Breeze

Google Analytics released a new feature called Advanced Segmentation that allows you to fine-tune your data segments and more quickly analyze your site performance. Here’s the word from their official blog.

Finding Your Feet in Penguin 2.0

Now that Google has implemented more of the changes promised with Penguin 2.0, Search Engine Watch has compiled a comprehensive guide to the most recent major Google update. Time to adjust…again!

How Voice Search Affects Search

Last week Matt Cutts answered our questions about how search syntax may change now that more people are adopting Google’s new voice search. What does your gut say?

Workin’ Up to the Top

One of SEO’s most trusted sources, Moz, released its 2013 Search Engine Ranking Factors report at MozCon last week. Check it out here and consider these components in your optimizing tactics.

Connecting to Consumers Through Content

Budweiser is calling on the powers of Facebook and VICE for its Made for Music campaign. The brand will build a custom content platform where fans can see tailored, behind-the-scenes videos and photos from successful musical artists from around the world. Take a look at what content franchises Budweiser plans to launch.

Facebook Monopoly

What if Facebook were a Monopoly board game? That’s exactly what graphic designer Pat C. Klein created! We need one of these for the office. Check this out for yourself.

Whew. Let’s hope next week is just as eventful!

Weekly Digital Roundup (7.22.13)

AIGA Tours the Studio