From the battle between Taco Bell and McDonald’s to the tactics to retain Google+ users, this week is a testament to the crafty moves brands and social platforms employ on the daily. Without further ado, here’s what we found to be the biggest news, so you may comfortably remain snuggled under a rock.

Jagerbonds

Ready to make your own music video? Jagermeister’s new mobile app will immortalize (and help you recall) your epic night out by piecing together different photos shared on your social feeds into a music-driven video to share with your friends. The brand is hoping to bring their customers a more “cool experience when having fun with friends.” Well, duh.

Insta-gains or losses?

Is your brand looking to try out Instagram ads? It might cost you a pretty penny. The platform has begun pitching advertisers on their premium cost-per-impression ads that range anywhere between $350,000 to $1 million a month. Many big-name brands such as Taco Bell are on board, but only time will tell if smaller advertisers find it worth the investment.

Fast-food Warfare

Get ready for a breakfast war to end them all! The brand fight between Taco Bell and McDonalds being called “The Breakfast Wars” may prove to be a win-win for both brands when it comes to stirring up social media buzz. The battles range from viral videos by Taco Bell and witty comebacks from Micky D; however, some marketers are skeptical if this duel will ultimately be a successful marketing move. We say, Chick-fil-A chicken biscuits trump all.

Content Views Front & Center

Still not convinced you need to be on Google+? The social network has introduced a feature that publicly tallies the number of times a given piece of shared content has been viewed by others, in an effort to prove Google+’s ability to deliver online engagement. It’s another helpful piece of information for brands, but is it enough to convince them to stay, or perhaps scare them away?

Mobile Millennials

A new survey by digital ad agency Moosylvania shows that millennials have gone mobile and expect brands to do the same. With Facebook topping the list of ways millennials share purchases, they also expect marketers to engage with them and answer questions in the same manner. It’s time to think mobile first when it comes to your digital strategy, not just design and development.

Weekly Digital Roundup (4.7.14)

Spotlight: Mark Malta