For the past few months, we’ve had our noses to the grindstone plotting and producing the newest iteration of the PRPL website. If you’ve ever put together your own portfolio, written an autobiography, or even taken a selfie, you understand the challenge of crafting that perfect manifestation of yourself. Each year, our agency composition and work shift and grow, making it that much harder to nail us down.

The best way to give you all a taste of our culture, approach, and products is to give you a real-life slice of each. So that’s what we’ve done on our new website.

Through compelling video content, storytelling case studies, and company values at the forefront, our aim is for you to feel what it’s like to work with us, both as a client partner and a teammate.

On the tech side, we took a step back and tried to figure out a unique way to make our new site not only blazing fast, but also easy to manage. We chose to use WordPress server side to handle all of our dynamic content, and combined that with a full AngularJS implementation on the client side to give the site an extremely polished and fluid experience. From there, we sprinkled in lots of little goodies: big HTML5 videos served from our Rackspace CDN, SVGs and CSS animations, H&Co‘s Sentinel and Gotham piped in via Cloud.typography, a rad Gifn-powered team section, and the ability to speak your mind in the blog with comments powered by Disqus.

So enough jibba jabba. Take a look and let us know what you think!

P.S. We’re posting site bits from our new Dribbble team, so follow us there!

Launched: The New PRPL.rs

Weekly Digital Roundup (5.12.14)