As we grow, there are more folks around here to get to know. Our newfound Spotlight series will give you an inside look into the workday lives of our team, and occasionally, take you further than you ever wanted to go. In each Spotlight, our staff will also share a custom Spotify playlist to heighten the experience. In this first of many installments, we reveal the dark side of the beloved Vinnie, our main man of SEM and PPC. Take what he says with a grain of salt.

Name: Vinnie Gulisano
Hometown: Staten Island, NY
Nickname(s): Vincenzo, Barbarino, Pepperoni
Playlist: Sweating to the Sounds of SEM

Who are you?

Part marketer. Part data analyst. Full-time underwear model.

What do you do here all day?

Besides lifting everyone’s spirits and providing hilarious banter? I’m not really sure. I think they just hired me for my looks. [Editor’s note: Vinnie interviewed by phone.]

But really, I oversee all of our clients’ paid search marketing efforts, including Google, Facebook, Bing, Yahoo, and a variety of other supplemental paid advertising placements. I build search marketing campaigns that incorporate initial keyword and trend research, historical campaign analysis, and reporting on a multitude of key performance indicators. Analytics and Adwords are where I spend most of my days, and I keep at least three calculators on me at all times. If you need to statistically measure how a website is performing, or calculate how we can make a website perform better, I’m the person to ask. To simplify, I focus on what many of our clients need most: qualified traffic acquisition.

If you weren’t devoting yourself to SEM campaigns and Facebook ad buys, you’d be…

Much further along on my plan for world domination. Or a Ghostbuster.

What’s in your refrigerator?

Lettuce, Nectarines, Tomatoes, Oranges, Milk, Water, Ketchup, Mustard, Sriracha, Pickles, Mayonnaise, Hummus, Pita Bread, an onion, Snow Peas, Fake Butter Spray, Egg whites, Grape Jelly, Pancake syrup (no idea why I keep this in the fridge), Worchestershire sauce.

Basically condiments and fruit.

You’re known to be quite the movie buff, and you have some pretty impressive skills with the Six Degrees game. So let’s see it: Charlize Theron and Tyler Perry. No cheating.

Charlize Theron was in The Italian Job with Mos Def who was in Be Kind, Rewind with Sigourney Weaver who was in Avatar with Zoe Saldana who was in Star Trek with Tyler Perry.

Jeremy Renner and Jessica Walter.

Jeremy Renner was in The Avengers with Robert Downey Jr. who was in Iron Man with Jon Favreau who was in PCU with Jessica Walter

Are you Team Edward or Team Jacob?

Team Edward James Olmos.

Can you explain the boxes that are slowly taking over our office?

The only place I can order parts for my Death Ray Doomsday Device are overseas online specialty stores. It looks less suspicious if I have them shipped to the office. Plus, when I turn the machine on, everyone will just assume it was Bobby’s idea.

Now onto your playlist…what was the inspiration?

Daggering.

It’s #Tattoosday at PRPL. Tell us about the ink you’d like to get.

Probably Keyboard Cat. Probably on my neck.

Any last words?

No math problems? Pfft, amateurs…..

Thanks, Vinnie. That concludes our first Spotlight!

Spotlight: Vinnie Gulisano

Handcrafted HQ: Part I