It’s high season for college applications, and in recognizing the need for a design facelift for its online hub, Stetson University sought PRPL’s expertise in higher education to help them prepare for this total visual refresh.

For this highly trafficked fall enrollment period, we put together a new look and feel Stetson could apply across their site, striving to make navigation more intuitive by clarifying terminology and promoting consistency across all pages. The unique navigation satisfies users’ need to sift through the abundant content with ease, accompanied by more distinguished CTAs throughout.

“Minimalism is never overrated, so one of our primary goals was to simplify the interface and main content sections by refining the vision for the site, eliminating excess content, and improving organization.”Evan Travelstead, Senior Creative at PRPL

The result is a more enjoyable experience and impressive aesthetic that makes potential and current students feel welcome and informed. Browse the new Stetson.edu and see some before-and-after shots below!

Launched: Stetson University

NASA’s IDEAS Project Update: Phase 1